Oh Patty! You were so right! I didn’t understand before. It’s like it wants me to succeed. It says ‘You can DO it!”
“It” was my friend Dina’s first iPhone. After listening to me wax poetic about the merits of Apple products for 
about a year, she finally took the plunge. What she experienced was something so many of us experience when we use our first Apple product.
It’s the feeling that we are being supported by technology, rather than challenged. It’s the sense that we have some inanimate partner in the game of entrepreneurship.
And that was a direct result of Steve Jobs vision and leadership. He whispered “You CAN do it” into everything created under his leadership. He insisted the user experience be paramount in each product that proudly donned the little “i.”
Last night we said goodbye to Steve Jobs.
I miss him. I am grieving.
I struggled to explain it until a good friend and one of my favorite bloggers, Laurie Foley, named it for me:
But losing Steve Jobs feels personal. We have an intimacy with the products that we identify with him. We love the products so we feel connected with the face of the company that created them.
A few years ago, I was starting out as an entrepreneur. I was filled with excitement, eagerness and scared to death. I had no idea how I’d get my website up, get audios produced and a host of other technicalities that came with running this business.
All of that became easy because of my MacBook, iPhone and now iPad. I was supported and felt understood simply by the existence of these products.
Isolation is one of the biggest challenges for entrepreneurs and these products made me feel less alone. Steve Jobs made me feel less alone.
I miss him…
Thank you, Mr. Jobs. You made a difference.
A very BIG difference!
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